Highly anticipated organic and certified vegan infant formula company, Sprout, launches in Australia, filling a gap in the market for organic plant-based baby formula.
Sprout Organic Pty Ltd. (Sprout) infant formula and toddler drink is made from a base of rice starch and contains only organic plant-based ingredients, free from soy. Sprout plans to release its toddler and infant formula in the second quarter of 2021.
In the meantime, Sprout’s first commercial product has been released, and is a range of healthy, whole foods kids snack bars, which launched on World Children’s Day (November 20, 2020).
Sprout develops and manufactures plant-based nutritional products for children, approved by leading paediatricians, dieticians, and food technology experts. The company’s vision is to provide children and their families with access to nourishing plant-based food products across the globe.
Sprout founder, Sel Berdie, is a former professional rugby league footballer for the Gold Coast Titans. In an announcement, he said the company had partnered with Global by Nature and Total Health, distributors in Western Australia (WA) and New South Wales (NSW), in the first of a series of domestic and international partnerships to establish as they grow their business.
“We are very pleased to announce our distribution agreements with Global by Nature and Total Health. In these two distributors we have found partners that are incredibly passionate about our products. WA and NSW were identified as a key market for us, and we couldn’t be happier with the fit we’ve found in these two companies,” said Berdie.
Global by Nature General manager, Ryan Mclintock believes Sprout is building a whole new form of inclusivity in the health foods sector. “We are always looking for innovative and delicious ways to surprise and excite our customers,” he said in the announcement. “Sprout’s healthy and tasty kids snack bars and genuine innovation in infant formula is exactly that.”